Marketing | Your Menu Is Your Most Powerful Marketing Asset | Modern Restaurant Management | The Business of Eating & Restaurant Management News

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Marketing

2 Min Read 8.18.2025 Marketing

Your Menu Is Your Most Powerful Marketing Asset

By Francesca Marchionne, Ph.D
5 Min Read 8.8.2025 Marketing

Limited-Time, Long-Term Impact: Rethinking LTOs for Scalability and Success

By Matthew Stasko
4 Min Read 8.4.2025 Marketing

Brand vs. Buzz: How to Evolve Without Losing Your Brand Soul

By Kevin Flaherty
2 Min Read 7.25.2025 Marketing

Boosting Restaurant Visibility within AI Search Engines

By Colleen Clark
6 Min Read 7.16.2025 Marketing

'Cookie-Cutter Marketing Doesn’t Work in this Industry.'

By MRM Staff

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5 Min Read 7.11.2025 Marketing

How to Turn Your Menu into a Marketing Tool

By Mushegh Hakobjanyan
4 Min Read 7.8.2025 Marketing

Start with Story: How to Lead a Branding Discovery Process That Works

By Eddy Dolan
45 Min Watch 6.24.2025 Video

The Secret to Roni's Mac Bar's Success? Self-Serve Kiosks and Viral Marketing
4 Min Read 6.24.2025 Marketing

No More Siloed Thinking: Why Marketing and Operations Need to Eat at the Same Table

By Brent Rivard

News & Trends
- 3 Min Read 8.19.2025 News & Trends
  
  Are We Entering the Decisive Diner Era?
  
  By MRM Staff
- 25 Min Watch 8.13.2025 Video
  
  A Head Chef's POV During a Busy Lunch Service
Operations
- 4 Min Read 8.15.2025 Operations
  
  Stop Hiring the Wrong People: Five Important Traits Managers Often Overlook
  
  By John Waters
- 2 Min Read 8.14.2025 Operations
  
  Franchising Aloha Spirit: How a Local Plate Lunch Concept Grew into a 232-Unit Network
  
  By MRM Staff
Equipment & Technology
- 4 Min Read 8.18.2025 Equipment & Technology
  
  From Solo Dining to Celebrations: Strategies for Restaurant Success in a Shifting Landscape
  
  By Adoniram Sides
- 2 Min Read 8.7.2025 Equipment & Technology
  
  When Your Customers’ Ideal Road Trip Includes Perfect Fries, Will Your Restaurant Be Ready?
  
  By Jay Fiske
Finance & Law
- 13 Min Watch 8.14.2025 Video
  
  Fish & Chips in Peril: Britain’s National Dish Faces Economic Storm
- 4 Min Read 8.12.2025 Finance & Law
  
  What's the 'Invisible Income' Problem?
  
  By MRM Staff
Design & Menu
- 3 Min Read 8.13.2025 Design & Menu
  
  Protein-Packed, Guest-Driven, and Clarified for Craveable Wellness
  
  By MRM Staff
- 6 Min Read 7.31.2025 Design & Menu
  
  Commissioning Art at Your Restaurant
  
  By Newt Grover
Pandemic Impact
- 13 Min Read 3.11.2025 Pandemic Impact
  
  Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part Three
  
  By MRM Staff
- 12 Min Read 3.11.2025 Pandemic Impact
  
  Pandemic Reflections: What Lessons Has the Restaurant Industry Learned?, Part Two
  
  By MRM Staff