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31 Min Watch 12.8.2025 Video

Upselling Isn’t Pushy, It’s Hospitality

Geoffrey Toffetti, CEO of Frontline Performance Group, explains how restaurants can unlock more revenue by improving frontline sales behavior on this episode of the Restaurants Grow podcast. Toffetti emphasizes that the extra energy employees choose to give beyond the minimum, is driven by three things: accountability, rewards, and recognition.

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