12 Min Watch Video
Beyond the Munchies: How Cheba Hut's Murals Built a Cult Following
By MRM Staff
For more than a quarter-century, Cheba Hut has been building a brand that's identified as much by its "toasted" sandwiches as its deeply ingrained mural program. What started as a simple concept has evolved into a cornerstone of the brand's identity, fostering a loyal cult following. Cheba Hut recently released a Mural Look-Book that…