Yelp Report: Breakfast’s Booming and Value’s Valuable

3 Min Read By MRM Staff

Value-driven dining and a growing interest in regional brands are two trends uncovered in Yelp's 2025 Fastest Growing Brands report. 

Among the report highlights are: 

Fast food and value-driven restaurants are thriving—McDonald’s (#25), Taco Bell (#33), and Popeyes (#11) are among the brands seeing significant consumer interest growth.'

Breakfast is booming—coffee and bakery brands saw the highest search growth with breakfast and brunch searches up 142 percent year-over-year. Brands like Scooter’s Coffee (#10), 7 Brew Coffee (#23), and IHOP (#41) are capitalizing on this trend.

Regional flavors are gaining traction—BB.Q Chicken (#7) and Dave’s Hot Chicken (#28) are expanding rapidly, reflecting growing consumer interest in bold, flavorful options. The treat culture trend continues with consumer searches for national businesses in the ice cream category increasing significantly last year, growing 137 percent over the year prior, alongside searches for…