Yelp Gets Personal and Long John Silver’s Golden

This edition of MRM News Bites features Yelp, Long John Silver’s, Aramark, Inspire Brands, Papa John’s,  Grubhub, General Mills Foodservice The Denver Art Museum, Rich Products, Friendly’s® Restaurants, the ITW Food Equipment, L’Avenue at Saks and Bindi Dessert.

Yelping a Little More PersonalYelp Inc. launched new personalization functionality that tailors the app to people’s individual preferences and lifestyle. For the first time, when two users with different lifestyles open up the Yelp app from the same location, they’ll see a completely different homescreen and search results based on their personal preferences. Yelp users will now find it easier to discover their favorite types of businesses, faster.

As part of the new update, users will be able to indicate their personal dietary and accessibility preferences, lifestyle attributes — like whether they’re a parent or homeowner — and things they like to do. Yelp will do the heavy lifting by processing the…