Winning Millennials Through Customer Loyalty Programs

We have heard over the past few years that millennials are killing traditional restaurants. Chains haven’t been able to keep up with the changing demands this key customer base expects. As a result, their sales numbers are down across the board, leading to more restaurant closings.

But it’s not just well-known chains struggling with millennial guests. Thousands of smaller regional chain and independent restaurants are trying to figure out how to attract millennials. And it isn’t just enough to attract them once, the real question is:  how do you keep them coming back?

Millennials seemingly prefer having  meals delivered or having a personalized experience. For a restaurant, this involves unforeseen costs such as hiring drivers, buying vehicles, insurance and other items. Plus the typical amount per purchase through delivery is often far less than an in-restaurant purchase. 

How can you help create a personalized experience for them?

Millennials expect personalization…