Why Your Restaurant Needs Front-of-House Automation Workflows
2 Min Read By Abhinav Kuru
Restaurants are making use of workflow automation to increase efficiency in numerous ways inlcuding customer service automation and sales and marketing automation.
Automating customer service tasks helps to improve the customer experience. Not only does this boost your business reputation, but it also improves customer retention. 65 percent of customer service experts say that most feedback-gathering is automated.
Sales teams and marketers are deploying sales and marketing technology to automate the customers' journey and accelerate conversions. 83 percent of marketing departments automate social media posting, 75 percent automate email marketing, 58 percent automate social media advertising, and 36 percent automate social media engagement.
Benefits of Workflow Automation
Improving customer service
This can be provided by automating responses to basic customer queries or engaging with customers after every order to increase customer engagement. Responsiveness increases using automation.
Increased visibility by receiving engaging customers in real-time
Automation processes should be more transparent, giving an organization a top-down view of its workflows. Everyone in each business unit can view and monitor their individual and company performance. The management team can develop a set of KPIs so each team knows exactly what they need to do to meet key objectives.
The savings are due to increased productivity and efficiency, the company can focus on innovation and growth rather than improving workflows and internal processes.
If visibility is increased, then communication for employees can be more accurate. As a result, there's not as much need for phone calls or conversations to collaborate on solving problems.
Accountability down to the individual level
More accountability for who is responsible for what in an organization results from each step in a business workflow being clearly assigned to one action.
Value of Automated Workflow
It delivers a far more consistently positive experience for your customers, both external and internal, when it comes to finished work product. Work is turned around faster, while people can do more with the resources they have, but also your team and department heads will be able to justify budget allocations and performance based upon facts not feelings.
It allows you to create a competitive advantage over manually-driven competitors, as you achieve the ROI of workflow automation by delivering better quality work and services at a lower price point while enjoying faster and better decision-making.