Why Your Menu Holds the Key to Marketing Success

Menus and recipes are usually the job of a chef hired to run your kitchen, but  hiring a restaurant consultant can be a great option as creating a menu goes beyond just creating the food..  Not all chefs/kitchen managers/restaurant owners also have the skillset to be creative writers/mathematicians/recipe developers.

Creating a menu goes well beyond just creating the food.

And with the mneu being the the top marketing tool, no one can afford to take shortcuts on it. It is also the planning tool and is responsible for:

Getting customers in the door or getting online orders Cost and prices of the items Profitability of the items Kitchen layout Storage capacity LaborYou may be opening up  “just” a tiny hole-in-the-wall coffee shop, but if done correctly, it  can be a goldmine if  you understand how to offer the right items at the right price that both sound and taste incredible.

Adaptive ReuseFor example, house-made Kettle Potato Chips are always popular and sound great on…