Why Today’s Restaurant Owners Need ‘Good Drivers’

The on-demand economy is changing the face of the restaurant business. Consumers are spending $4.6B annually on food/grocery delivery, which means that the first (and sometimes only) person from a business that they will interact with face-to-face is the driver bringing food right to their doorstep.

The driver experience can serve as a differentiator in a competitive environment that continues to get more crowded.

As the person frequently on the front lines with the customer, drivers should represent their brand well. If they don’t – say by arriving late for deliveries, dressing sloppily, acting disinterested, or worse, being rude to the customer – customers will quickly switch to a competitor.

In many of these cases, the driver experience can actually serve as a differentiator in a competitive environment that only continues to get more crowded. Indeed, online delivery currently represents 43 percent of all delivery orders. And if that isn’t enough, delivery companies like…