Why Restaurants Need to Optimize for ‘Near Me’ Searches

4 Min Read By Brad Fagan

The popularity of "near me" searches continues to rise. A consumer can now put in a search command into their phone such as ‘restaurants near me’ and instantaneously be presented with a list of restaurants in their area.It’s no secret that restaurants need an online digital marketing strategy. Yelp and GMB reviews already send hungry consumers to your door day after day because they are looking for good quality dining experiences in their area.

‘Restaurants near me’ is by far the most popular ‘near me’ search query with 6.2 million organic searches per month.

What Is a 'Near Me' Search?A "near me" search is an online search query carried out by a consumer who is looking for business locations near to their current area.

Restaurants Are Most Impacted "Restaurants near me" is by far the most popular "near me" search query with 6.2 million organic searches per month. In fact, food-based searches make up four of the top five positions in all unbranded "near me"…