Restaurant Commerce Platform

As restaurant commerce experts, GoTab is helping operators upgrade and improve their POS systems to recast their operations for the post-pandemic era. Most of our customers don’t start out wanting to take on a full restaurant POS upgrade. In fact, they generally cringe at the thought of taking on such a significant operational change.

But the pandemic exposed some pretty significant limitations of the traditional restaurant POS system. Legacy restaurant POS systems also offer little in the way of flexibility. Aside from the traditional full-service or counter-service dine-in models, they aren’t set up to support the non-traditional service models such as ghost kitchens, drop-zones or first-party delivery that have become a necessity throughout the pandemic.

As a result of these limitations, many operators are now keen to explore how they can upgrade or extend their current restaurant POS systems. They are looking to make changes to position their operations for the future and are now more open to taking on the required operational changes. The good news is that changing a restaurant POS is no longer the headache it once was. With cloud-based, mobile-friendly solutions, the change can be relatively simple, with no cumbersome hard-wiring or expensive new hardware needed.

What Restaurateurs Need From their POS Systems Today

Based on conversations with thousands of operators across the U.S., we’ve learned a great deal about the features restaurant operators now find critical to their successful operations:

QR-Based, Contactless Ordering and Payment
Two-Way Text Communication with Guests
Multi-channel, Responsive Customer Support
On-the-Fly Menu Management
Reduced Dependency on Proprietary Hardware

QR-Based, Contactless Ordering and Payment

Early in the pandemic, many restaurateurs rushed to introduce contactless ordering via QR codes. Some took the low-tech approach of turning their print menus into a PDF that guests could view by scanning a QR code. But while view-only PDFs are safer than traditional print menus, the ordering is pretty much unchanged. Guests still need to speak directly with a server to place an order, and payment still takes place via cash, card and printed receipts.

Almost every legacy restaurant POS provider moved to bolt-on a QR-based ordering process to their existing platforms. But because these systems aren’t purpose-built for contactless ordering, the user experience for both the guest and the operator can be clunky.

Moving to a unified, cloud-based POS platform offers two important advantages:

1. Puts your guests in control so that they can order in the way they are most comfortable. If they like the traditional ordering process, you can support it safely by offering pay-at-table support and reducing unnecessary contact surfaces. If they are comfortable ordering via QR code, your servers get to focus on the experience and save time swiping cards and taking orders.

2. Gives your guests a consistent experience. Whether they are ordering curbside pickup or delivery, or sitting in your venue, they have the ease and convenience of a consistent ordering process.

Two-Way Text Communication with Guests

While the pandemic pushed us all further away from one another, and in-person contact was limited as much as possible, operators were also mindful to take steps to maintain a personal connection with their guests. Many turned to their social media channels and restaurant websites to welcome guests to new pandemic-friendly products and ordering methods. But those channels are hard to personalize and tend to be “one-to-many”. To gain a personal, one-on-one connection with guests, operators should be able to support personalized, two-way text communication. Aside from face-to-face, it is one of the most personal forms of communication available.

Multi-channel, Responsive Customer Support

With so much change to absorb and more of their guests moving their orders online, operators need fast, responsive technical support. Unfortunately, many legacy restaurant POS systems operate on “banker’s hours”. It’s not unheard of for operators to never hear from their POS provider, or have to wait hours, and sometimes days to have issues addressed. POS technical support needs to be professional, competent and virtually real-time. Look for a POS provider that works hospitality hours with chat, text, and phone support.

Menu Management On-the-Fly

With fluctuating consumption patterns due to changing operating restrictions, operators need to be able to make menu changes in real time. Typical restaurant POS systems don’t allow managers to 86 menu items directly. Whether it is customizing their menus for delivery and curbside pickup, or quickly 86ing an ingredient or menu item that’s no longer available, operators need to reduce the cost and logistical delays associated with printed menus.

Avoid Vendor Lock-in; Reliance on Special Hardware

In the early days of the pandemic, many operators were perplexed to find themselves locked-in to long-term hardware and software contracts with fixed monthly fees. With modern, cloud-based POS systems, operators get the flexibility to operate on any iOS- or Android-enabled device. Putting the operator in control, cloud-based POS systems give them the flexibility to hold their vendors accountable for the quality, reliability and support they need.

Four Simple Questions to Answer If You’re Considering a New Restaurant POS

If you’ve been on the fence with your legacy POS, take a few minutes to answer the following questions:

Does my current POS give me the tools to offer contactless ordering, pay-at-table capability, sell my merch or offer first-party delivery? Providing these tools to your guests can result in as much as a 30 percent increase in average cover.
Is it easy for my guests to contact me, either to get help while they are in my venue, or when placing an order online? How could my Yelp reviews improve if I could connect with guests in-the-moment before they have a chance to post a bad review?
How much of my profits could I retain by printing fewer menus, or reducing or eliminating monthly hardware and software costs?
Do I have the time to take this on? Aside from training time, restaurant operators with five or less venues can generally implement a cloud-based POS in less than a week and 5- to 10-hours of a manager’s time. Enterprise deployments take a bit longer and require project management in addition to manager time.

If you’re thinking about upgrading your restaurant POS, we’d love to talk.

About GoTab, Inc.

GoTab, Inc., a Restaurant Commerce Platform (RCP), is helping large- and mid-sized restaurants, breweries, bars, hotels and other venues run lean, profitable operations while making guests even more satisfied. GoTab uniquely allows patrons to order and pay through a server (without a smartphone), or order and pay directly from their own mobile phones, or blend the two experiences all on one tab, through its easy-to-use mobile point-of-sale (POS), contactless ordering and payment features, and kitchen management systems (KMS). The guest never has to download a mobile app or create a password. Operators get industry-leading features and actionable data that can be rapidly deployed and adapted to their unique requirements for dramatically reduced costs. Founded in 2016 and based in Arlington, Virginia, GoTab serves national, regional and local full-service accounts in over 35 U.S. states. Learn more at https://gotab.io/en