Why Events and Pop-Ups Are an Awesome Retail Strategy Restaurants Need to Steal

The retail industry is constantly thinking up new and innovative ways to sell more. Challenged by the rise of ecommerce, retail knows it needs to generate buzz and excitement in order to get more customers to part with their cash. And some of the latest trends to take off in a huge way are events and pop-ups.

These are proving to be a big hit in the retail sector, so much so that other industries are taking notice— including the food industry. 

Here’s why restaurants should definitely steal a few tips from the retail sector when it comes to events and pop-ups.

What are Events and Pop-Ups?Events and pop-ups are relatively new, but they have really taken off recently, as more retailers start to experiment with them.

Pop-ups used to be used for marketing stunts more than anything. A store would set up a one-day event in a different location as part of a guerrilla marketing campaign to get publicity, and it was more for the PR benefits than to actually sell anything. Events can be…