Why Craft Beverages Belong on Your Menu

Years ago, beverages were an afterthought at most restaurants: a cheap soft drink to wash down your burger or a mediocre cup of coffee to slug with your grab-and-go sandwich. Times have changed, and today’s customer expects more when they order a beverage from a restaurant or café – in fact, they expect their beverage to be just as noteworthy as the food they purchase. In the crowded and competitive foodservice market, craft beverages are an excellent way to drive increased revenue and help your business stand out from the pack.

Shying away from offering craft beverages on your menu may not only impact your beverage sales, but also overall sales as customers choose to purchase food and drink from establishments that offer the best of both worlds.

Here are a few reasons you should consider adding craft beverages to your menu for growth, customer retention and profitability. 

The Craft Market is GrowingMillennials constitute the largest buying population in foodservice and of…