Why Brands Need LSM Now More than Ever

Local Store Marketing (LSM) is by far the most important, impactful way for restaurant brands to connect with customers.  Why?

 How else are can you emotionally engage with the community to introduce your brand’s story, products and services, especially in today’s chaotic mobile-saturated, intensely competitive times?  As of 2018, consumers see an average of 5,000 ads per day – how on earth are brands going to rise above all that noise when it comes down to delivery and dining options?  In essence, how can brands remain in business without LSM?

With LSM seeming like such a needed, timely weapon to tell their story and drive sales - why aren’t brands devoting more LSM time, resources or budget?  The proof is in the data with more than two thirds of marketing budgets are spent locally, but not on LSM.

LSM’s origination and intent was to ensure operators of restaurants and retail brands keep their story, products, services and value circulating in the local…