What’s Next in Online Ordering

Recent advances in technology have completely changed how the restaurant industry does business. The rise of online ordering -- first through a website and more recently through mobile apps -- has quickly led to a revolution in how customers connect with and order from a particular establishment.

Technology moves so fast that as soon as one platform becomes well-established, there are already three more up-and-coming platforms to adopt. Not adapting to these changes can cause your business to become stagnant and lose customers. With that in mind, let’s take a look at some predictions for what’s going to be hot in online ordering systems over the next few years.

Targeted AdsUsing advertisements targeted to specific customers isn’t a new thing, but it’s certainly something you can expect to become an even bigger player in the next few years. As algorithms become more fine-tuned and exact, a quick search and click history will make it even more possible to zero in on customers’…