What’s App-ening: The Era of Restaurant Apps 

6 Min Read By Devyn Nance

We live in a digital world, and technology continues to be a growing trend in all industries. The restaurant industry is no different. Everything from third-party delivery, apps, online ordering, digital signage, artificial intelligence and automation technology. Over the years, restaurant apps have been appearing more frequently. According to Statista, diners use mobile restaurant apps to view menus and pricing (35 percent), search for discounts (37 percent), order food online (23 percent) and make reservations (32 percent).   Is it worthwhile for your restaurant to develop an app?Before making a decision, several factors must be considered, including restaurant size and segment, overall business goals, costs, and how the app is developed.  

 

Restaurant Size and Industry Segment  

The first question to ask: Is a mobile app right for your business at this stage and in this segment? If you are in the fast casual or quick service restaurant segment, you’ll find apps a bit…