What You Can Learn from Three Weird, but Successful Restaurant Marketing Ideas

3 Min Read By Placepull

Quite often the large corporate restaurant chains play it safe and stick to the straight and narrow. Every now and then though, a brainstorm will turn into a tornado and everything goes a little crazy. We take a tongue-in-cheek look at three weird restaurant marketing ideas that actually worked. Of course if you’re brave enough, you can try them, too.

 

KFC - Go All in on Your Brand 

In 2017, KFC brought out a bunch of promotional items that would normally have nothing to do with chicken. Clothing, chocolate truffles, even sunscreen. Except in this case, they went all out and made it all about the chicken.

 

Yes, a chicken themed clothing line that sold out, chicken-flavored chocolate truffles for Mother’s Day, and wait for it, chicken scented sunscreen.

 

On the surface of course, this is a ridiculous restaurant marketing idea, but there is a lesson to be had. Restaurant marketing agency Placepull actually called it “equal parts crazy and brilliant.” Why? Because…