What Will Bring Families Back to Restaurants?

4 Min Read By Jennifer Loper

Why isn’t it over yet? When can things go back to how they used to be? Like a kid kicking their feet in the backseat wondering whether we’re there yet, these are the questions on so many minds as we all struggle to find our footing in a world impacted by COVID-19. Now that summer has come and some states have begun opening up, many people are feeling braver and more willing to venture out in search of normalcy—families included. What are they looking for when they go back to eat at a restaurant for the first time? How are they feeling? And what are their expectations of restaurants? 

Kid-friendliness is key for bringing families back to restaurants.

C3 looked to answer those questions and others when we surveyed over 500 parents with young kids (ages 4-10) during the third week of June 2020. Even though a lot has already changed since June, looking at parents’ behaviors and attitudes during that time reveals what is important to them—and what will keep being important to…