What the Dine-In Sector Can Learn from the Just Eat Merger 

In yet another indicator of the sheer scale of technology’s impact on the food delivery market, two industry giants, Just Eat and Takeaway.com, have recently announced that they have agreed to a £9bn merger.    It’s already been a somewhat turbulent year for Just Eat, with a number of mixed reports about the company’s performance and ability to compete in the long-term with the likes of Deliveroo and Uber Eats.   Many analysts were less than optimistic about Just Eat’s long-term competitiveness after Amazon’s investment into Deliveroo earlier this year, and further alarm bells were rung when H1 results showed a 98 percent drop in profits from the same period in 2018.

In the last few years, as consumer behavior has rapidly evolved alongside the growth in delivery services.

However, as with any fast-growing tech company, initial profits are unlikely to be a good indicator of future success, and often merely reflect that the company is investing back into the…