In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia discusses the importance of sound in creating a restaurant's ambience and enhancing the guest experience with Ola Sars, founder of Soundtrack Your Brand, the only global music streaming service for business.
“Music is an amazing art form. It’s an enabler of brands [looking] to augment experiences, connect to customers and make people feel great," said the co-founder of Beats Music and Spotify Business.
Bringing Soundtrack Your Brand to market was led by this passion, but it also solved a business concern—compliance. There was no legal streaming service for restaurants or stores. That’s just the first part; the second is driving companies to develop a soundtrack that translates all their brand sentiments.
A new episode of The Main Course, our podcast series with MarketScale, is served up every Tuesday and Thursday.