Valentine’s Day Dining Trends from Toast and OpenTable (Infographic)
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The teams at Toast and OpenTable examined U.S. restaurant sales and reservations trends on February 14 of last year compared to the year before to help restaurants prepare for the upcoming holiday.
In general, on Valentine’s Day, online and in-store restaurant sales increased and service remained excellent with high average tips. New York City, Chicago, and Boston were the cities with the highest growth in sales. Massachusetts, California, and New York were the states with the highest sales overall.
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New York City: 22-percent increase
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Chicago: 28-percent increase
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Boston: 36-percent increase
When it comes to making reservations, couples in New York City, Baltimore, California, and Missouri saw the highest increases in seated reservations:
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Of all US Cities, New York City had the highest absolute increase in seated reservations.
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Of the top 25 US Cities (by Valentine's Day Reservations), Baltimore had the highest percentage increase .
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Of all US States, California had the highest absolute increase in seated reservations.
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Of the top 25 US States (by Valentine's Day Reservations), Missouri (MO) had the highest percentage increase.
For more, read the infographic below.
