In today’s world of continuous distraction, it’s important to be able to find strategies for your restaurant that stand out from the noise. Many restaurants have spent a great deal of thoughtfulness and money on carefully preparing their aesthetic both on location and online, but what is the next frontier? Given that we are in a picture perfect Instagram age, many restaurant connoisseurs and foodies crave a deeper experience – enter the world of live video.
Video is an effective communications tool when used correctly. In the past, carefully staged video may have been enough, but consumers are interested in more authentic live video. While live video may have had its challenges in the past, technologies are emerging to help change the game for creators and restaurant owners alike.
Learn more about innovation in the world of nimble live video in the infographic below: