Untapped Sources of Consumer Research for Your Restaurant

3 Min Read By Emily Andrews

Marketing a new or existing restaurant used to mean that a few well-placed ads and promoting relationships with local patrons and businesses would bring plenty of new prospects through the door. Today, modern marketing requires restaurant owners to know what their customers want and adhere to their style preferences, budgets and even hours in order to attract audiences from local residential and/or business areas.

Researching Public RecordsIf your restaurant has been open but you aren’t hitting your goals just yet, it’s time to research why. When the issue isn’t immediately clear, you may need to conduct some of your own consumer research to see how you aren’t meeting local diners’ wants. Public records are a vital instrument to help determine whether your hours, menu size, type of offerings and even prices are conducive to the lifestyles led by the customers in your area.

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