Unique Valentine’s Day Restaurant Promotions

11 Min Read By MRM Staff

New data from CAKE suggests a cultural shift toward having a more “low key” Valentine’s Day and restaurants saw a decrease in average revenue last year: 

Average Revenue on February 14, 2015: $3,059.87 Average Revenue on February 14, 2016: $3,285.25 Average Revenue on February 14, 2017: $2,478.94 Customers are also spending less on lavish meals:

Average bill size on February 14, 2015: $23.98 Average bill size on February 14, 2016: $26.18  Average bill size on February 14, 2017: $22.97 Last year, Valentine’s Day fell on a Tuesday, but most couples who did go out chose to celebrate that weekend, rather than day of:

Average Revenue on Tuesday, February 14: $2,478.94 Average Revenue on Friday, February 17: $2,515.79 Average Revenue on Saturday, February 18: $3,023.78 **Average data pulled from more than 2200 CAKE restaurants.

IBISWorld estimates holiday spending to grow 1.7 percent to $20.1 billion in 2018, topping its historical record. Driven by high levels of…