Top Five Social Media Practices for Restaurants and Cafes in 2018

3 Min Read By Paul Davidescu and Mary Collier

When making a decision about where to eat, people of today’s generation go online first.

People spend two hours a day, five years in a lifetime, and spend more time on social media than eating/drinking. Most people (85 percent), search for local businesses online. If you do not show up in that initial search, then you might as well not exist at all. By understanding the span and reach that social media has in present day, you will be able to attract customers in a whole new way. Tangoo has developed the five best social media practices for proprietors and they are as follows:

1. Know Your AudienceIf you don’t know who your audience is, then it will be impossible to know who you are targeting. It is important to be very detailed with who your audience is. This will help guide where you should be advertising, the exact vernacular to use, and what content will be the most engaging. You should make detailed and specific examples of who your target audience is. This should be layered…