Attracting families should be a key goal for restaurants because of the revenue potential they represent. According NPD, when families with kids 12 and under order from restaurants, average check goes up 82 perecent. (NPD/CREST, year ending December 2019.)
Focusing on kids is a great way to delight them and their parents. C3, a kids and family agency that specializes in the restaurant industry, recently conducted a study with parents of young kids to delve into one key question: What exactly does it mean for restaurants to be kid-friendly?
Below you’ll find two infographics that C3 created to illustrate what parents expect from kid-friendly QSRs and kid-friendly casual dining restaurants.