Three Steps to Localized Social Marketing Success in 2019

National franchise brands currently have an untapped opportunity in localized social marketing. While national social pages get touted all the time for witty tweets and engaging content – just Google “Wendy’s Tweets” – local franchise pages actually have the largest impact on brand perception and customer engagement. According to recent research, 70 percent of engagement happens on Local Pages; unfortunately, standard social media marketing strategies often fail to address the complexities of managing and scaling efforts across hundreds or thousands of franchise locations.

How can franchisors solve these challenges? It begins with a local focus. 

Set a Social Strategy Rooted in Your Top Goals and ObjectivesA smart localized social marketing strategy will fully leverage the power of each franchise as a national brand.First define the purpose of your localized social efforts, whether it’s increasing brand reach, creating brand consistency or boosting engagement. Then set…