Three Misconceptions Restaurant Franchisors Have About Selecting PR Agencies 

The franchised restaurant industry is huge, and an important sector within the even more enormous restaurant industry, with fast-food on top as the leader in unit count across the country. With so much competition in the franchise space, it can be difficult for a restaurant business of any size to find its way into media, in a way that is positive and not accidental.  It is for this reason restaurant businesses of any size should consider creating a business relationship with an outside public relations (PR) agency. What does this mean?

Public relations is defined as maintaining a positive public image, or creating a positive image between the public and a business or person. This includes promoting positive aspects of the business as well as managing crises to minimize damage. A restaurant or brand’s image affects every aspect of the business. And in the case of a franchisor seeking new franchisees, it can mean the difference between a prospect picking up the phone or filling…