The Year of the Conscientious Eater

4 Min Read By Amber Parrow

Like many cultural shifts, it begins with the obscure, then becomes more known until it is mainstream and even viral. Such a shift has been underway with Gen Z and Millennials leading the way.  The momentum has been increasing with each subsequent year to the point I believe 2019 should be coined: The Year of the Conscientious Eater. You could see the beginning of this shift with consumers wanting to know the source of their ingredients, how their food was grown, and the people involved. Consumers also started to question the conventional wisdom of traditional dieting and started venturing into different types and styles of eating. 

What can we do in foodservice to satiate the growing market demand of the conscientious eater?

For my corner in the food world, this is an incredibly exciting time as innovation is looking for ways to keep meal prep nutritious, simple, and easy. We also have one of the most well-developed supply chains in the history of food, so fresh items are…