The Value of Data-Driven Insights for QSRs

Diners’ perception of value is shifting; while convenience still matters, rising food prices mean cost is playing a bigger role than ever, Patrick Klein, RVP of QSR & Retail at LiveRamp, told Modern Restaurant Management (MRM) magazine. This means QSRs need to use their data to constantly understand what value really means for their customers right now.

"QSR sales data (POS) is crucial here. Identifying which menu items offer the best perceived value lets the QSR move beyond generic discounts and instead focus on smarter, more compelling offers like 'add-ons' or family meal bundles that help customers manage their spending while still feeling like they are getting a treat. Of course, different customer groups respond to deals in unique ways – for instance, families might be more deal-driven than single diners. A complete view of QSR customer data allows precise tailoring of these offers, turning reactive discounts into proactive strategies that build lasting…