The Trust Dilemma: Why Customers Don’t Trust Direct Restaurant Delivery and How to Win Them Back

For many restaurant owners, delivery has become critical for profitability, especially as customer demand increases. Unfortunately, due to strain on resources, most restaurant owners no longer believe they can offer their customers a positive direct-delivery experience. Third-party apps have become so entrenched in consumer habits that many operators worry it’s no longer even worth trying to offer delivery on their own. But as new tools emerge, it is becoming easier than ever to offer seamless, branded delivery without the overhead. Now, a major question lingers in the minds of many: will diners actually trust ordering directly from the store, or will they always default to the marketplace delivery apps they know?

The truth is, even customers who love a restaurant and want to support it often hesitate to order directly. Some don’t know they can. Others worry about how smooth the experience will be. They’ve grown used to the consistency of third-party apps and aren’t sure what…