The Sweet Melt of Success
8 Min Watch By Barbara Castiglia and Kevin Freibott
Fast-growing Melt Shop recently opened the brand’s inaugural franchised restaurant in Newark, Delaware as well as its first location in New Jersey at Rockaway Townsquare, marking entry into Founder and CEO Spencer Rubin’s home state.
The brand has continued to identify the Northeast as a key region for development and has aggressive growth plans for New Jersey, as well as New York, with four new restaurants currently in development. The Newark restaurant is the first of 21 Melt Shop locations that existing franchisee Drew Smith plans to develop throughout Delaware, Pennsylvania and New Jersey.
“Melt Shop’s strong performance has allowed us to invest our company capital in key target markets like New Jersey, which has massive, upside potential for our brand. Bringing Melt Shop to my home state feels like things have come full circle, and I’m excited to continue growing our footprint throughout the state,” said Rubin.
Modern Restaurant Management (MRM) magazine caught up with Rubin in Rockaway and discussed the concept, site location, maintaining quality control while growing, brand expansion and more.
Melt Shop is looking to grow and is seeking well-capitalized multi-unit franchisees in the Mid-Atlantic and Midwest regions, as well as in Florida, who are entrepreneurial, have a strong knowledge of their markets, and are excited to be a part of a culinary experience unmatched in the melted sandwich space. Since launching into franchising in September 2017, Melt Shop has added 20 restaurants to the pipeline and remains well ahead of its goal to open 100 locations by 2022.