The Rise of Virtual Brands (Podcast)

In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia speaks with Aaron Noveshen, an F&B industry veteran who is a visionary in virtual concepts. His lifelong passion for food lead to his founding Starbird Chicken, a digital-first chicken concept based in Northern California. 

“From the start, we had an app and a frictionless, contactless digital experience, so we were well-positioned when the pandemic hit,” he recalled.

To listen, click here.

A new episode of The Main Course, our podcast series with MarketScale, is served up every Tuesday and Thursday.