The Rise of At-Home Celebrations
3 Min Read By MRM Staff
There's been a notable shift in how families celebrate holidays as recent data from Sauce saw a 38-percent jump in delivery orders on Mother's Day. No longer solely defined by crowded dining rooms, special occasions are increasingly being marked by the ease and comfort of takeout and delivery, presenting both opportunities and challenges for restaurants.
"We’ve seen delivery evolve from a luxury or backup plan to an essential part of how people eat," noted Elliot Hool, VP of Marketing at Sauce. "That shift has only accelerated in recent years. For many, ordering in isn’t just about convenience, it’s a lifestyle choice. Especially during special occasions, delivery allows people to spend less time in the kitchen and more time with the people they care about."
Hool observes that families are consciously "ditching the crowded restaurant scene," opting for a more relaxed and personal celebration at home. This trend is driven by the desire to enjoy favorite local meals…
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