In this week's episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia discusses restaurant marketing advice with Johann Moonesinghe, Founder and CEO of inKind, a unique restaurant financing engine that’s already helped more than 460 restaurants around the world.
“Email marketing is actually in our experience, probably the best form of marketing that a restaurant can and should be doing. It’s just hard to do, because how do you gather email addresses that are customers? And then you can’t just gather them, you have to engage with them, because that’s how you build that rapport through email with your customers,” Moonesinghe explained.
To listen to more of our interview, click here.
A new episode of The Main Course, our podcast series with MarketScale, is served up every Tuesday.