The Key to Surviving in the Restaurant Industry? Provide a Frictionless Guest Experience

By the end of 2019, the National Restaurant Association estimates that restaurant sales are expected to reach $863 billion, which creates a massive opportunity. But it’s not just the food that needs to be good. For a restaurant to survive today, it needs to provide a frictionless experience and at the same time be able to gather rich customer data to make the guest journey more personalized. So how do restaurants do this? There are several ways, and in my nearly 10 years at Paytronix, we have helped countless customers create loyalty programs that do just that. Here are three things to keep in mind:

Consider NFC PaymentsWith Apple Pay and Google Pay integrated with NFC Loyalty, customers have their payment and loyalty info in one place, making restaurant checkout more frictionless than it’s ever been. In fact, with NFC Loyalty, restaurants are seeing more than three times the number of guests identify and signup for guest engagement programs, a 62 percent higher frequency of…