The Importance of Being Present

Jennifer Ashcraft admits the first thing that attracted her about Capriotti’s was its name, but it was the food that has made her stay and become the first franchisee in Alabama. 

“It was something I had never heard of before, and, after the name caught my eye, I really liked the concept of a sandwich shop.”

Exceeding expectations, the location generated more than $1 million in just seven months. She’s now opening a second location and plans further expansion in the southeast.

Modern Restaurant Management (MRM) magazine reached out for a a deeper dive into Ashcraft’s franchising journey, learning why she feels it’s important to be present in her shop every day. and how she creates a team culture where everyone contributes.  

What was it about Capriotti’s that resonated so much with you that you wanted to be a franchise owner? I have a varied background in sales, marketing, and HR. I knew I wanted to own my own business, and I was familiar with franchising in…