The Growing Opportunity in Shrinking Appetites

4 Min Read By MRM Staff

Inspired by two guests' suggestions on the same evening, Barry Gutin, Principal and Co-Founder of GuestCounts Hospitality, decided to create a special GLP-1 menu at all four of the group’s Cuba Libre Restaurant & Rum Bar locations. 

“I learned from one guest that he’s taking one of those drugs, and he explained that he had to make sure to eat small meals that are high in protein and fiber. At another table, a customer who was also on a GLP-1 asked for a steak to be cubed up and put into his soup.” 

The increased use of glucagon-like peptide-1 (GLP-1) medications such as Ozempic and Wegovy is providing profit opportunities for restaurants and other industries, according to Circana's The Ripple Effect of GLP-1s, Today and In the Future.

Menu Development with Nutrition in MindThe  five-item menu that includes beef, pork, chicken, and seafood options was completed by Cuba Libre Culinary Director Angel Roque in about two weeks in consultation with Philadelphia weight…