Laws and regulations for Ghost Kitchens are the focus of this episode of The Main Course as host Barbara Castiglia speaks with Brett Buterick, Esq.
“Ghost kitchens provide an opportunity to really expand a brand or get a product in front of customers that they otherwise couldn’t because of lower resources,” Buterick said. However, the concept is so popular that even big brands are getting into the virtual kitchen model.
Buterick sees the idea taking off because of the impact of technology. First is the acceptance and use of third-party delivery apps like GrubHub and Uber Eats and second is the increase in social media marketing that allows brands to develop an online following.
How does a new brand enter this growing sector of the restaurant industry? Buterick has all the insights and details on what it takes to successfully launch a ghost kitchen business.
A new episode of The Main Course, our podcast series with MarketScale, is served up every Tuesday and Thursday.