The Future of Restaurant Advertising Is Machine Learning

“Artificial intelligence” (AI) is probably one of the biggest consumer buzzwords of the last five years and it’s picked up extraordinary momentum as products like Amazon Echo and self-driving cars have hit the marketplace. But AI is far from new. The term was first coined in the 1950s and Fortune 500 companies have been harnessing its power, particularly for marketing and advertising, for over a decade. It’s only now, in recent years, that the average consumer has had easier access to it and is now using AI to simplify their daily lives.

What I find the most exciting about the more widespread use of AI, particularly the subset of AI called machine learning, is its impact on restaurant owners. Put simply, machine learning is the scientific study of algorithms and statistical models that computer systems use to effectively perform a specific task without using explicit instructions, relying on patterns and inference instead. It sounds complicated, but with the right technology…