In this episode of The Main Course host Modern Restaurant Management (MRM) Executive Editor Barbara Castiglia talks about the evolving restaurant customer journey and more with Hope Neiman, CMO at Tillster, which helps restaurants with digital technology platforms.
“The pivot this year has been new customers adopting digital, but also more in the second stage tools, which is how do they make sure they’re getting the most out of their tools,” Neiman said. “Technology to expand curbside or bring to table and using kiosks for ordering were all part of maximizing what’s possible for restaurants."
Data is also driving the dining experience. “Restaurants now have the opportunity to see the customer journey,” Neiman noted. “Data helps you create easy opportunities for the customer to come back, like programs that you can make a purchase this month and get a coupon for one next month. It’s also in practice for in-restaurant activities, like virtual menus, ordering by phone, calling the server over, and paying."
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A new episode of The Main Course, our podcast series with MarketScale, is served up every Tuesday and Thursday.