The Digital Imperatives for Restaurants in 2019 | Modern Restaurant Management | The Business of Eating & Restaurant Management News

The dining public has spoken, and as the calendar turns to 2019, their message to restaurant operators is loud and clear: Deliver a digitally enabled dining experience or we’ll eat elsewhere.A new report, based on research conducted by Incisiv and sponsored by BRP and Windstream Enterprise, suggests in no uncertain terms that it’s time for restaurants to put digital tools squarely at the center of the dining experience. Once considered optional investments, digitally driven customer engagement tools have become essential to delivering the type of frictionless experience that today’s dining public — and the huge restaurant-going Millennial generation in particular — now demands, according to the October 2018 report, whose findings draw from surveys of 1,200 restaurant guests and 60 restaurant executives.

These five digital upgrades can help restaurant operators unlock an extra 20 percent in revenue.

Guests expect a frictionless dining experience that empowers them with…

Joseph Harding

Joseph Harding is executive vice president and chief marketing officer for Windstream Enterprise & Wholesale where he is responsible for all aspects of marketing for the company’s enterprise business unit, including go-to-market strategy, product management, demand gen, brand, pricing and customer insight. Harding's 20+ years of experience in the telecommunications industry. Prior to joining Windstream, he was chief marketing officer at Electric Lightwave in 2015 and he has also held senior positions at Level 3 Communications in product management, product development, customer experience strategy, M&A integration and business process. He began his career at MCI in 1993 as a marketing manager in the business markets division.

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Joseph Harding