The Consumer as CMO

5 Min Read By Michael Priem

Today’s Prospects Are Telling Us Exactly How to Reach Them.  Are You Listening?Once upon a time, there was a world without Amazon or Instagram; a world where those in need of virtually anything had only one option for discovering, researching and purchasing new products.  Believe it or not, consumers in this world would leave their homes with almost no idea of what might be out there, venture to a store or shopping center, and then just walk around until they saw something of interest.  

Sounds crazy, doesn’t it?  The truly crazy thing is this ancient method of buying almost everything was still the norm about a dozen years ago.  You’ve done it.  Maybe your mom still does.  But now she’s more likely to see it as a form of entertainment than a means to an end (and use a mobile app to navigate the mall).

The 21st Century shopping journey has evolved immensely.  In addition to its migration online across a seemingly limitless number of stores, social media like…