The Brave New World of Restaurant Marketing

As detailed in the revealing New York Times story titled “To Survive in Tough Times, Restaurants Turn to Data-Mining,” restaurants are increasingly turning to Big Data for fix problems and predict patron preferences and behaviors so as to enhance the overall customer experience, and bottom lines in kind.

However, one of the biggest challenges restaurant owners and marketers face today is customer acquisition and retention. The key to both acquiring new customers and retaining current customers is possessing the critical data that can help you, one, communicate effectively with the highest qualified contact possible and, two, further identify the needs of your current customers to foster long-term loyalty. Unfortunately, the today’s data industry is both far too complicated and highly fragmented, offering a confusing glut of choices that are overwhelming marketers who are in desperate need of this mission-critical information. The existing data marketing ecosystem of data and…