The Benefits of Designing a Strong Restaurant Culture

Leaders in every industry give a lot of thought to building a cohesive, sustainable, profitable culture. Restaurant industry leaders do too, but the opportunities -- and risks -- of food service businesses are unique to the industry. To create a culture of growth and profit, leaders in the restaurant industry should broaden their perspective on a few key contributors and consider how each one aligns with the brand's purpose, promise and values. The corporate office, which has the responsibility of creating and driving the company's purpose, brand and culture – yet shockingly few employees know what theirs are.A Gallup Panel survey finds just 28 percent of employees in hospitality strongly agree with the statement "I know what my company stands for and what makes our brand(s) different from our competitors." Understanding purpose is especially important in food service, as competition is so fierce and abundant. Anybody can serve what you serve -- but purpose is what makes your…