The Art of Creating an Addictive Restaurant

How do you make your restaurant so appealing, so addictive, that it draws guests back again and again?

It’s a question that always troubling restaurant owners. 

This is where restaurant marketing becomes a deeply creative endeavor. It's all about storytelling. And the part that resonates with people is HOW the story is told.

There are various frameworks we can use to construct a compelling story which captivates your guests.

Framework 1 – The Hero’s JourneyThis framework has been used as the structure of several blockbuster movies including Star Wars, The Lord of the Rings, and The Godfather, just to mention a few.

From your guest's point of view, their experience in your restaurant can resemble the hero's journey with your staff acting as guides on the adventure through the exotic world of food and drink.

There's the call to action (hunger, special occasion), the challenge (what to select), the triumph (finding new combinations), and finally, the resolution…