The ​Restaurant Marketing Plan​ That Has Generated $334,174,807+ 

6 Min Read By Placepull

We discover Shake Shack’s concrete secret to turning traditional restaurant marketing upside down, generating $334,174,807+ in revenue ​this​ ​year​ ​alone​,Let’s drill down into Shake Shack’s ​restaurant marketing plan​ to see what they did to get a 89,600 percent return on investment. Best of all, each strategy can be used by your restaurant to massively increase your own revenue.

How exactly does a massive burger chain’s marketing plan apply to you? Well, what’s so special about Shake Shack’s ​restaurant marketing plan​ is that according to eMarketerRETAIL.com, their marketing budget for 2017 was only ​$400,000,​ with revenue of ​$358,800,000​. That’s a 89,600% return on investment. Not bad!

It all comes down to their big marketing secret. Reported by Fast Company, Edwin Bragg, who was Shake Shack’s VP of Marketing and Communications, said that their motto is ​“The bigger we get, the smaller we need to act.”​ This…