Are you doing your own Facebook marketing for your restaurant these past few weeks and still haven’t made any results?
If this is contributing to your stress, then better hire an expert on Facebook marketing. However, if this is something you want to learn and be good at, keep reading.
Facebook Marketing Basics
During my first couple of weeks of doing Facebook marketing, I didn’t do pretty well. This is actually a good thing for me because it motivated me to do better and to stop until I get the engagements I want. So what you want to do is to read articles and tips from the experts, experiment new ideas, and track your stats. If you see something is working, keep doing it. If you see an idea you tested isn’t giving you any good results, ditch it.
Furthermore, answer these questions to check which part do you need to test and experiment more:
- Are the content you’re sharing related to your restaurant and what it represents?
- Who are your target market?
- What time do you think your target market is most active on Facebook?
- Are you sharing interesting visual content that makes them want to like it?
- Are you guilty of posting 2-3 posts a day?
- What type of content do you think your audience would like?
- Do you always promote your restaurant or your menu too much instead of sharing helpful content?
- Are you including powerful CTA words in your copies?
If there’s one thing I’ve learned throughout the years and any Facebook marketing experts will also tell you the same thing, one of the keys to a successful Facebook marketing is to always think of your target audience. And it’s really true and effective.
The 10 Rules of Facebook Marketing
Mike Gingerich, together with Visme, made this handy infographic that would save you a lot of time and effort. He listed the top ten effective ideas that will help you with your Facebook Marketing. Try them out and see for yourself if you’ll get good results or not by the end of the month.