Talking With: Steve Starr, President of starrdesign

Steve Starr, the restaurant and retail designer, has been confused with Stephen Starr, the restaurateur. In fact, there are two funny stories you can ask him about. He likes to talk. The starrdesign President spoke with Modern Restaurant Management magazine about the design process, challenges facing the restaurant industry and why he calls Charlotte, NC home.

Starr and his team have a client list that includes Mellow Mushroom, Panera Bread Company and Brixx Wood Fired Pizza, among others. They work to establish uniquely compelling brand identities through the design process.

Steve Starr“I’m hyper-focused on setting up the proper expectations of a brand design for a restaurant. The experience is not just about the food. It’s about the vibe. The dining experience as a form of entertainment with high-quality food is really driving the market.

He thrives on both the creative process and by surrounding himself with innovative people, who “fill up his gas tank” with energy and…