Talking With: Mark Siebert, Founder of the iFranchise Group

3 Min Read By MRM Staff

Mark Siebert, founder of the iFranchise Group and author of “Franchise Your Business: The Guide to Employing the Greatest Growth Strategy Ever,” has been a franchise business consultant for more than 30 years. During his career he has assisted more than 30 Fortune 2000 companies and 500 startup-franchisors including the likes of McAlister's, Potbelly's, Denny's, Perkins and Cosi, among others. In our “Talking With” series, Siebert tells Modern Restaurant Management magazine about challenges facing the franchise environment, what goes into putting a deal in place and franchisability.

What exactly does a franchise consultant do?

First and foremost, a good consultant will start by assessing the franchisability of any restaurant to determine whether it is ready for primetime. We routinely provide these kinds of preliminary assessments to prospective clients at no charge. The best consultants will then provide input on strategic decisions, value proposition, quality control…